Our Mission

"To empower the local tenants and landlords, and to provide the larger organizations with versatility and critical local knowledge."

* * *

About Us

M Properties was founded in 2007 as a real estate brokerage primarily focused on representing retail leasing transactions in Manhattan. Today we still have the exact same focus, and we're performing better than ever.

Fortunately for our clients, we realized early on that there is no guaranteed formula to lease a retail space. Of course there are good methods and bad methods, but the best method must be creative and independently developed for each retail space.

At M Properties, we not only work to lease the store, but we work to make sure that the ideal tenants in the market have fully reviewed the opportunity. Admittedly, it is a large pool of candidates at times, but when our landlord clients see our marketing plan tailored specific to the property, they agree in confidence that it will yield the desired results.

Max Dylan Lu is the founder of M Properties Group. As an entrepreneur himself, Max and his clients have a special kind of kinship that can only exist between two business owners. Naturally, Max has represented a number of local retailers and first generation landlords, simultaneously providing his clients with research information required to make long-term decisions.

He has worked in the local market for over 5 years and specializes in retail leasing advocacy - securing competitive retail leases for landlords, growing retailers, new concepts, restaurateurs, and nightlife operators.

Max’s record is unmatched. Over the course of his career, he has successfully leased 100% of his exclusive retail space listings while representing the landlord. His approach is direct, efficient, and effective. Both Landlords and Tenants appreciate his candid and relaxed nature, his integrity and thoroughness.

He created Dreamtours, the industry’s first high definition video marketing tool and pioneered Fixed Fee Marketing, an alternative solution for Landlords in this tumultuous economy.

Max Dylan Lu is originally from Los Angeles and earned a B.A. in Economics and Business Management at Boston University.

Michele Pasqualina has been a Retail Real Estate Broker in the New York City market for 8 years. She has built an extensive network of retailers and brokerage professionals, having worked for two of the largest commercial real estate firms in the country, Cushman & Wakefield and Newmark Knight Frank.

Michele has been involved in many of Manhattan’s most prestigious retail assignments, specializing in both Tenant and Landlord Representation and Marketing, including Ann Taylor, Benetton, Gymboree, Hartz Mountain Corporation, The Hearst Corporation, Revlon, WPP, among others.

Michele has also successfully negotiated on the behalf of entrepreneurs and newcomers to the NYC market. She represented Bösendorfer New York, which has exclusive rights to sell the world-renowned Bösendorfer pianos in the New York area, in leasing its first New York City showroom at the New York Design Center. Michele represented Bo Concepts, a Danish furniture store, in the leasing of their first Manhattan location at 105 Madison Avenue. She represented Dr. Perricone M.D. Pharmecueticals in the leasing of their flagship store at Madison Avenue and 67th Street. Michele has worked extensively with both Landlords and Tenants to negotiate the complex terms of restaurant and bar deals, including Gyu Kaku’s first NYC restaurant on Cooper Square, and the acclaimed Ardesia wine bar in Hell’s kitchen.

Prior to her career in Real Estate, Michele was the Manager of Client Relations and Deployments at E Commerce Group Products, Inc., a financial software company servicing Fortune 500 companies.

Michele earned her B.A. in Liberal Arts at Smith College. She is a member of the Smith College Club of New York, and The Chemists’ Club.

Spencer Crandall has more than 7 years of experience in the real estate industry. As a marketing executive for Hilton Grand Vacations Inc., Crandall successfully marketed and sold numerous properties for West57th Street by Hilton Club.

The grandson to a prominent businessman and restaurateur (Hires Big H), Spencer’s background lies in the restaurant industry. He was immersed in the service world from a young age and became skilled in every facet from customer service to daily operations.

Spencer’s experience in real estate and marketing combined with more than 10 years in the restaurant business provides him with the unique ability to identify and market properties that best fit his client’s needs.

Spencer is a graduate of the University of Utah in Business Management.

Yaf Boye brings over 10 years of hands-on retail store management (high-end jewelry) and international business experience. Originally from Senegal, she has worked for multi-national corporations, and recently started her own non-profit foundation. She speaks and writes fluent French.

Yaf will help you successfully navigate the process of leasing or buying your retail property in New York. She will continue to be your partner to ensure your ongoing success.

Yaf holds a Bachelor Degree in Business Administration and Finance from The City University of New York, USA.

Eric Fong is the team's hospitality consultant; with over 4 years of hotel operations experience with boutique, full-service, nationally-branded, and privately-owned or franchised properties; hotel/resort consulting and valuation experience. Eric has commercial brokerage experience and experience working with lenders, brokers, developers, sellers, and buyers. His experience also includes repositioning and renovations of major hotel assets in downtown areas.

Eric earned his B.A. from Boston University in Hospitality.

Elisa Brotherhood is a graphic designer specializing in brand image management and visual marketing. She has been working in the industry for 5 years, developing her own design concepts to meet the needs of clothing companies, jewelry designers, event planners, and non-profit organizations.

Elisa is a graduate of the Fashion Institute of Technology, with degrees in both Interior Design and Product Development. She regularly attends various tradeshows including the gift show at the Javits center in New York, and the Maison et Objet show in Paris to stay updated on emerging design trends.